Nothing Like the Others.
The Bottom Line.
It all comes down to cost of acquisition & the value of customers acquired.
When the cost of acquiring a new customer is under $100 and an average customer value is in the thousands.
Every $100 spent = $1,000 - $10,000+ returned. It’s a no brainer.
In this industry, the margins are massive; and so the main focus then, is on the brand integrity and the scalability.
By producing high-quality, sales & customer experience focused media, combined with a diversified marketing strategy. We keep the brand image healthy, and scale to the maximums of the market.
Imagine working with a budget of $3,000 on ad spend & having 30 new people walk through your doors.
For business owners in this industry, these 30 new customers will be worth anywhere from $30,000 - $450,000.
We are unique, in the ways we discuss below. But as an overview, our systems keep cost of acquisition minimized, the scalability maximized, the brand intact with a strong emphasis on a unique competitive market edge, and we deliver unmatched results because of it.
In-Person Consultations.
We come to you.
While countless marketing firms offer their services online, we prioritize the strength of genuine, personal connections. That’s why we conduct our initial consultations in person. We bring detailed physical folders with clear walkthroughs and flow charts that illustrate exactly how we outperform the competition, what we do, and why it matters.
Niche Specific Experience.
Our entire focus is solely on marketing for high-end cosmetic services and procedures. Many other marketing firms are overwhelmed or using data points and strategies fit for a range of industries and with a generalized focus on “small businesses” or “third party outsourced marketing” as a whole. The specialty is extremely important, think about it, you don’t want a family practice doctor doing your heart surgery. You want the cardiologist.
Every meaningful platform.
We call them the 5 pillars. Google, YouTube, Facebook, Instagram, and TikTok. This matters so much because in the digital world, there is the law of diminishing returns. Meaning, the more you spend on each platform, the worse the return on investment. By spreading out across all, we optimize to get the absolute best possible ROI on ad spend.
In-House Media Production.
We understand the importance of quality media and we come to you to produce it. We get every photo and video that we will need for a full range of advertising and web page needs for a full year, in about 2-3 hours. We have developed quick and easy scripts that optimize for conversions while keeping your brand image and personal market edge in focus. This keeps it beyond simple for you, easily schedule on our website the time slot that works best for you, no bugging you for media, no back and forth trying to hire other companies or photographers, it's simple, it’s 1 time per year. We get it done. Saves you time, money, and a headache.
Not just digital.
Our primary focus is digital, but we don’t just run the digital world, we consult on all available marketing platforms, and work with you to properly invest into the highest ROI marketing channels. Whether your budget is $5,000 or $500,000 a month. Our team will ensure every dollar makes the most sense in achieving your individual objectives.
We are concerned with the brand image and overall growth.
True SEO: PR & Genuine Presence.
SEO or search engine optimization, is something commonly sold, but not so commonly perfected. It used to be, you mention keywords more frequently in your website and your rankings go up on Google. Now, 95% of the people selling SEO to companies, will get you absolutely no results. That’s because the algorithms have changed over the years, making it nearly impossible to “fake” your importance level. Google and other search engines map out all of the links to your website, who is linking to you, how important these linking sources are, etc. basically, they figure out your true level of presence and importance. To get true SEO done properly, we make sure you have plenty of high quality backlinks. This is done through outreach and article writing. Where many companies doing it seemingly correctly will get features on 100+ news channels, what you may not see is that these are the same articles are on repeat, one article sent to all channels. While it looks great to put “as seen on” on your website, it doesn’t help you to be truly SEEN everywhere, which in turn doesn’t grow your importance in the eyes of search engines. A second downside to repeat articles, Google will see the articles are the same, and you will not get multiple placements on the first page, instead you will get one, maybe.
We use a combination of AI and in-house writers to properly match writing styles with the brands we are published through. This multiplies the effectiveness, multiplies the number of backlinks, increases SEO drastically, and makes you become the most important, truly.
Ask your marketing firm if every featured news article they’ve gotten you is unique. Double check this through your backlink search on Google. I don’t know of another third-party marketing firm in this sector doing it this way… It matters.
Also, website blogs we can put on auto-pilot with our specialized in-house writing teams—if it’s not something you already have in your SEO toolbox. (longer articles 1,500+ words to get into Google’s “In-depth article’s” section etc. there’s a lot we can do.)
Better Integration.
Most of our clients already have a website, and their own systems for scheduling, basic SEO etc.
We don’t want to interrupt these processes and we integrate seamlessly with less than 1hr of back end set up which we can assist with at your location. To make things seamless, we build custom landing pages that directly highlight your clearly defined market edge, you can think of them as “mini-sales pages”. They act as an overview, cutting directly to the point.. what you have that is better, what you have that is special, what you have that separates you from the competition. We have a self-scheduler embedded, so your customers can book themselves into your available time slots. These pages can also direct customers to your website for full view of all services, once their attention is fully captured.
(we can also link-to scheduler from your existing website if you’d like).
On your full site, you likely have all the details, everything you do, the whole story. Before a customer get there though, they need to have enough interest, care enough, to sit and read it. By operating our own landing pages, we can better direct the exact sales points and use these mini-sites as a secondary form of advertising. This fully captures the customers interest and gets bookings optimized without affecting your full site. You don’t want your website to look like a sales page, but a sales page creates the interest. Our landing page system allows us to operate as that intermediary, garnering more attention, driving more bookings, and operating seamlessly with your full website. It allows us to more effectively operate search engine ad sets, pointing to a landing page designed specifically with the goal of driving bookings or secondarily, capturing enough interest for a deeper dive into your full site. This also allows us to make quick changes as needed to optimize for bookings, no back and forth with website change requests etc.
Who else does it this way?
What to Expect?
We like to do everything in-person, as much as possible. We are typically invite only, as we are interested in long term relationships with very specific companies we feel have room for growth.
If you have received an invite package, you can book a consultation and we will come talk to you more about the details.
If you are ready to work with us, subscribe via the website & book the media production day. You will immediately receive an email with simple instructions detailing account connections. We will come to your location, get all the media we need for the year, and assist with finalizing any account connections you may need help with.
Within 3 to 5 days of media production, your ads will be live across all platforms. Bookings will begin to fill your calendar on auto-pilot. You can check each booking by logging into the scheduling account provided, and depending on the system you already use, we may be able to integrate it to automatically update within your current scheduling software.
During the first month, we like to do a quick weekly call of about 15 minutes. Some tweaks are to be expected. If there's too many bookings we can back off the ad spend. If there's people booking and not showing up, we can change the initial consultation to cost a small fee to ensure commitment. Small changes to try to hit your personal targets of booking numbers.
Within 30 days, things will be dialed in, and booking targets automated to precision. We will continue with monthly calls and send monthly reports detailing all statistics. Soon, reporting will be changed (optionally) to our client portal that will be available on the App Store and Google Play store which will keep your cross platform statistics even more up to date and give more options for viewing your data.
Moving forward, we are available 24/7 for any consultation, feel free to reach out to discuss any marketing needs and get assistance with everything related to marketing, brand image, and growth.
We are the Fortune 500 marketing team, in your back pocket.
